For every industry, there will always be people who will try to make money without learning their craft or by means of fraud. When it comes to companies that promise you Search Engine Optimization (SEO), let the buyer beware.
Basic Language Mistakes
There are a few reasons why language mistakes can signal trouble. One website offering guaranteed SEO rankings used it instead of in eleven times in the second page of the website. It wastes your time while you try to figure out what they are really trying to say and it is unprofessional. Also, poor language skills could indicate a foreign business. Foreign businesses are not innately bad; however, if your website is in English, do you not want someone optimizing your site for search engines that have a command of the language?
Promises and Guarantees
Companies that are inexperienced or fraudulent may offer you an extremely low price. You should beware especially if they cannot tell you how they plan to follow through on their guarantees. They don’t have to share trade secrets with you but should be able to tell you how they are going to deliver what they promise. Offering a money-back warranty is no guarantee that they will honor their guarantees! If a company is promising something it cannot deliver, what makes you think their money-back guarantee is any good? A written contract will mean more than an unenforceable guarantee.
An SEO Company should not guarantee that it can give you a number one ranking on Google or any other search engine. When you input this company’s name into a search engine, where does it appear? If they can guarantee the rank and position of your website on a search engine, why haven’t they done it for themselves?
We Know the Secret
Pretending to know a secret that will ensure success, or “one weird trick” or even secret knowledge of Google algorithms is just nonsense designed to prey upon non-technological owners. Some companies like to claim they have someone on the inside at Google or that they are working in partnership with Google. If a company is reputable, they will be able to stand on the reputation of their own name and not drop the name of a well-known company to lend themselves legitimacy. Google does not a partner or release specifics on their algorithms, ever.The real secret is that search engine optimization is hard work and can take time to establish.
You Are at Risk
Disreputable companies can add links on your website to their other clients as well as to your own site. The more irrelevant links you have on your website, the more ineffective they become and the less likely your visitors will be to click on them.The scammer sites will also promise to put links to your site on other sites, but if the other sites are not legitimate businesses, your good name will be linked with companies that actively seek to defraud others, damaging your good name.You can report fraud to the government at this link: Report or you may report them to the FTC or your state’s attorney general.
What to Expect
Do your research before paying any money. The Business Consumer Alliance grades businesses and also mediates complaints from consumers with the businesses.
Promising a short time of delivery is also a sign the company is not legitimate. If the company you are using is reputable, they will offer more than just search engine optimization in a short amount of time. They will offer website design or website review, advertising, content development, as well as keyword research and SEO training.
Companies that are determined by making a lot of money with as little effort as possible will use tactics which may sound appealing, but in reality are ineffective or harmful. Ensure you are avoiding the all the possible bad SEO companies by asking questions, checking on industry reputations and choosing a comprehensive package from a well-respected SEO services company.